Stand For Socks, a company committed to providing the most comfortable socks on the planet, faced the growing pains of scaling. Founder Josh Turner found himself spending excessive time onboarding, training, and managing processes manually. Discover how Waybook transformed their workflow, empowering the team, improving efficiency, and preparing the business for future growth.
As Stand For Socks expanded, the challenges of documenting processes, onboarding new team members, and maintaining efficiency became overwhelming. Founder Josh Turner found himself acting as a bottleneck, limiting team autonomy and productivity.
Initially, Stand For Socks relied on Google Drive and scattered documents to manage workflows. However, this approach was ineffective—processes were disorganized, impersonal, and difficult for new team members to grasp quickly.
As a solo founder, Josh became the central point of knowledge. His perfectionist approach meant that team members could only complete a portion of a task before requiring his approval, creating constant delays and limiting overall efficiency.
Each year, the team would document learnings from their peak season in a lengthy, unstructured document. However, when revisiting the document months later, they found it ineffective, leading to repeated mistakes and lost insights.
"I used to call it the ‘bible’—a 25 to 50-page document of waffle. We’d write everything down, but four or five months later, when we needed it again, we’d forgotten what was actually useful. We ended up making some of the same mistakes and losing those insights."
Waybook provided Stand For Socks with an intuitive platform to document processes, onboard new employees seamlessly, and eliminate inefficiencies that were stalling business growth.
Waybook transformed their documentation into an organized, interactive, and easy-to-access system, allowing new hires and existing team members to quickly find information and learn processes independently.
By clearly documenting every step of their processes, team members could complete tasks without requiring constant input from the founder, freeing up his time for higher-value activities.
Stand For Socks now captures learnings in Waybook, making them easy to retrieve and apply year after year, preventing past mistakes and refining strategies effectively.
"Waybook allowed us to take what used to be scattered bullet points and make them structured, interactive, and easy to find. Now, team members can onboard themselves and pick up tasks without needing someone to explain everything."
Integrating Waybook into Stand For Socks’ operations was a seamless process. The team was able to quickly transfer their existing knowledge into Waybook’s structured system. With customizable guides, multimedia elements, and an easy-to-follow format, onboarding new employees became a self-sufficient process, reducing the need for constant one-on-one training.
The impact of Waybook on Stand For Socks has been transformative. By centralizing knowledge, streamlining onboarding, and improving efficiency, the company has seen measurable improvements in productivity and scalability. The results highlight how structured knowledge management can drive growth and enable businesses to operate more effectively.
By eliminating redundant questions and manual training, the team saved countless hours, allowing them to focus on strategic growth rather than repetitive administrative tasks.
New hires could access all essential information in Waybook, leading to quicker ramp-up times and increased confidence in handling responsibilities.
With documented processes for handling customer inquiries, even junior team members could quickly find the right answers, maintaining a 4.8-star Trustpilot rating.
With structured documentation, Stand For Socks can now expand internationally while maintaining operational efficiency across multiple time zones.
Waybook has transformed Stand For Socks into a lean, efficient, and scalable operation. The team now works more collaboratively, with fewer roadblocks and greater autonomy. Employees can confidently complete tasks without delays, and the founder can focus on business growth rather than micromanaging daily operations.
With Waybook in place, Stand For Socks is poised for continued growth. Whether it’s international expansion or preparing for an eventual exit, the company now has a structured knowledge base that ensures smooth transitions, no matter what the future holds.
"Knowing that the business can run without me is invaluable. Waybook has given us a foundation that makes scaling and even exiting one day much easier."
Stand For Socks’ journey with Waybook showcases the power of structured knowledge management. By implementing Waybook, they have unlocked efficiency, scalability, and a future-proof business model. If your company struggles with process documentation, onboarding, or knowledge retention, Waybook can help you scale smarter—just like it did for Stand For Socks.
