Container Port Group (CPG), a logistics company with over 1,000 employees and 30 terminals across the U.S., faced challenges in managing rapid growth while maintaining operational consistency due to fragmented processes, inconsistent onboarding, and rising employee turnover. To address these issues, CPG implemented Waybook, a centralized platform for documenting processes and policies, which led to a 30% reduction in onboarding time, a 75% decrease in employee turnover, and projected cost savings of 20-30%. This case study explores how CPG transformed its operations and culture through Waybook.
Before implementing Waybook, CPG faced several challenges:
Important Standard Operating Procedures (SOPs) and policies were scattered across cloud services, physical documents, and “tribal knowledge” stored in the minds of employees.
New employees across multiple locations received different onboarding experiences, causing confusion and inefficiencies.
Without a reliable system for training and support, employees felt unsupported, leading to higher turnover rates.
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We had a fragmented system when it came to documented processes and procedures. Some were in cloud services, others in physical format, and much of it was simply in people’s heads. As we grew, this wasn’t sustainable.
CPG selected Waybook to unify and streamline their processes, onboarding, and training. Waybook became the company’s central repository for all SOPs, policies, and training materials, serving as the company’s "Playbook" for all employees.
Waybook became CPG's single source of truth, consolidating fragmented processes and procedures into one reliable platform for all employees.
With Waybook, employees could independently access the information they needed, significantly reducing their reliance on managers for guidance.
Integrated with Microsoft Teams and available on mobile, Waybook allowed employees, even in remote field environments, to access essential resources anytime, anywhere.
Change is hard, so we introduced Waybook incrementally. We started with a few processes and built buy-in from there. Now, after six months, we’ve standardized over 120 processes and policies. It’s become the backbone of our operational efficiency.
CPG’s rollout of Waybook was not just about introducing new software—it involved reshaping how the company approached process management and training. The company branded their implementation as the "CPG Playbook," a term that resonated internally and helped drive adoption.
We’ve created what we call the 'CPG way.' It’s no longer about how one team does things differently from another. Now, it’s about doing things the CPG way, and everyone has access to the same playbook.
Since implementing Waybook, CPG has seen immediate and measurable improvements:
Waybook reduced onboarding times by 30%, standardizing training and ensuring consistency across all locations.
By providing employees with a centralized, accessible source of knowledge, CPG improved employee satisfaction, leading to a 75% reduction in turnover.
Standardizing processes and reducing inefficiencies has led to significant cost savings. With fewer mistakes and a more streamlined workflow, CPG expects to save 20-30% in potential loss costs.
Waybook is more than a business tool—it’s a culture-shaper. As more employees contribute their knowledge and expertise, it’s creating a sense of pride and ownership across the company.
Beyond process management, Waybook is fostering a cultural shift within CPG. Employees are taking pride in contributing to the company’s shared knowledge base, creating a sense of ownership and collaboration across teams.
I can’t imagine how we operated without Waybook. It’s become integral to everything we do. If you’re on the fence about implementing it, don’t hesitate—Waybook will transform your business.
In the next 6-12 months, CPG expects Waybook to continue playing a key role in unifying their operations and driving further efficiencies. The platform will also be crucial in connecting CPG’s various operating companies under one centralized system.
I see Waybook helping us connect our various operating companies under one umbrella, allowing us to see the full lifecycle of our business processes.
For growing businesses like Container Port Group, Waybook offers a powerful solution to streamline operations, reduce onboarding time, and improve employee retention. CPG’s success demonstrates how Waybook can transform both business processes and company culture.
